A second market repeats whatever the first one taught you.
Expansion is the most expensive way to discover that a business does not have a system. Whatever the home market absorbs through relationships and the owner's presence, a new one will not.
The writing here covers what to fix before entering, how a regional Indian market differs from the one next to it more than most plans allow for, and what international entry actually requires — including immigration-pathway business acquisitions in the UK, the UAE and Australia, which Blue Mango advises on directly.
Everything on expansion
Newest first"India's Business Window Is Open. Here's What Smart Companies Are Doing Now"
Align execution with real opportunities, don't drown in information overload and analysis paralysis
Indian Rupee Goes Global: Your Complete Guide to Getting Paid in INR for your Exports
Learn about Special Rupee Vostro Accounts (SRVA)
Global Expansion: Strategies for Successful International Market Entry
Entry mode, sequencing and local partnership — decided before the first shipment.
Navigating India's Diverse Markets: Strategies for Domestic Success
One country, many markets. What works in Rajkot does not automatically work in Chennai.
The work behind it
Where this becomes an engagementReading is the free part. Market Research & Growth is where this subject becomes an engagement — replace the assumptions the business has been running on with evidence about its market, its competitors and its next geography.
Other subjects
The rest of the writingStrategy Sales & distribution Market intelligence Marketing & brand Customers People & leadership Operations Startups Weekly brief