BMCG STRATEX360 Advisory

Jewellers Survival & Growth Playbook

113 pages of actionable strategy for navigating India's gold crisis — PM's moratorium appeal, the 15% duty shock, and silver import curbs.

Get it for ₹4,999

Introductory price for first 100 jewellers only · Then ₹9,999

Jewellers Survival & Growth Playbook — Updated India Edition cover 113 PAGES
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⬥ SILVER IMPORTS NOW RESTRICTED

〰️

⬥ ₹60,000 CR WIPED FROM JEWELLERY STOCKS

〰️

⬥ EFFECTIVE TAX BURDEN: 18.45%

〰️

⬥ PM APPEALS: NO GOLD FOR 1 YEAR

〰️

⬥ IMPORT DUTY DOUBLED TO 15%

〰️

⬥ GOLD IMPORTS AT 3-DECADE LOW

〰️

⬥ FOREX RESERVES DOWN $38 BILLION

〰️

⬥ CRUDE AT $126/BARREL

⬥ SILVER IMPORTS NOW RESTRICTED 〰️ ⬥ ₹60,000 CR WIPED FROM JEWELLERY STOCKS 〰️ ⬥ EFFECTIVE TAX BURDEN: 18.45% 〰️ ⬥ PM APPEALS: NO GOLD FOR 1 YEAR 〰️ ⬥ IMPORT DUTY DOUBLED TO 15% 〰️ ⬥ GOLD IMPORTS AT 3-DECADE LOW 〰️ ⬥ FOREX RESERVES DOWN $38 BILLION 〰️ ⬥ CRUDE AT $126/BARREL

The Crisis in Numbers — May 2026

15%
Import Duty
Up from 6%
₹1.55L
Gold / 10g
All-time high
18.45%
Effective Tax
Doubled overnight
$72B
Import Bill
FY 2025-26
−$38B
Forex Drop
In 2 months
"

For a year, be it any function, we shouldn't buy gold jewellery.

Prime Minister Narendra Modi — Hyderabad, May 10, 2026

What's Inside

Seven Parts. 113 Pages.
One Survival & Growth Blueprint.

PART I
The Crisis in Context
Triple Shock timeline, macro triggers, institutional paradox and RBI buying dynamics.
PART II
The Challenge Landscape
Consumer psychology, silver restrictions, moratorium effects and compounding forces.
PART III
The Survival Playbook
30 numbered strategies — treasury management, customer engines and pivots.
PART IV
Long-Term Transformation
Design-led business models, digital gold ecosystem and next-decade planning.
PART V
Case Studies & Implementation
Scenario planning, segment blueprints and a complete 100-day action plan.
PART VI
Human Capital & Rural
Karigar retention, behavioural economics and rural India strategies.

The Framework

Four Pillars of Survival

🛡

Protect

  • Hedge 100% on MCX
  • Shift to gold-on-lease
  • Cash flow conservation
  • SKU rationalisation
◈

Diversify

  • 9K / 14K / 18K Jewellery
  • Lab-grown diamonds
  • Silver & platinum lines
  • Fashion jewellery
⟁

Engage

  • Old gold exchange engine
  • Gold savings schemes
  • WhatsApp-first CRM
  • Digital gold partnerships
★

Transform

  • Design-led model
  • Experience retail
  • Digital-first presence
  • Brand identity

Built For

Every Player in the Value Chain

💎
Retailers
Family jewellers to multi-showroom chains
⚖
Wholesalers
Bullion traders and supply chain partners
⚒
Manufacturers
Fabricators and karigar workshops
🌍
Exporters
UAE, UK, Saudi and beyond

Inside the Playbook

Depth That Delivers

113
Pages
32+
Chapters
30
Strategies
6
Country Cases
15+
Data Tables
100
Day Plan

Get the Playbook

Your Business Can't
Afford to Wait.

Every week without a strategy is a week of margin erosion, customer attrition, and competitive ground lost.

Introductory Offer
₹9,999
₹4,999
Inclusive of GST · First 100 jewellers only
  • ✓ Jewellers Survival & Growth Playbook (PDF)
  • ✓ 30 numbered survival strategies
  • ✓ 6 global case studies + financial models
  • ✓ 100-day implementation action plan
  • ✓ Customer communication templates
  • ✓ MCX hedging quick-start guide
  • ✓ Regulatory compliance checklists
  • ★ BONUS: 20-min call with BMCG Advisor
Standard Price
₹9,999
Inclusive of GST · After first 100 copies
  • ✓ Jewellers Survival & Growth Playbook (PDF)
  • ✓ 30 numbered survival strategies
  • ✓ 6 global case studies + financial models
  • ✓ 100-day implementation action plan
  • ✓ Customer communication templates
  • ✓ MCX hedging quick-start guide
  • ✓ Regulatory compliance checklists
  • — Advisory call not included
📞

Bonus: 20-Minute Implementation Call

Every introductory buyer gets a one-on-one call with a BMCG Advisor to prioritise the playbook strategies for your specific business and build a customised 30-day action plan.

Limited to the first 100 jewellers at ₹4,999
Buy Now — ₹4,999

Delivered as a professionally formatted PDF within 24 hours of payment. GST invoice provided. Advisory call scheduled within 7 business days.